Visual Marketing

Last year when I first talked about opening my own business, my friend Tina Aitala Engblom, a talented graphic designer, created this cropped-logo_thistlecraft_color.jpglogo for me.  Since then I’ve used it on my website, my blog, business cards, post cards, and my Facebook page. I’ve printed stickers and used them to decorate my envelopes when sending purchases to my customers. Now that I’m planning on attending craft fairs, I decided I needed to up my packaging game. After all, you can have a really cute, one of a kind product, and if you don’t put any thought into your packaging, there’s a chance you’ll be passed over for someone else who knows that customers aren’t just buying your product, they’re buying idea of a boutique experience.

So with that in mind, I used Tina’s logo and Zazzle to create these adorabPackagingle necklace and earring cards. The simplicity of Tina’s logo allows the jewelry to shine, but at the same time draws attention to the name of my business. The back of the card has my phone number and e-mail address, the front of the card has my URL at the bottom. I’m pretty confident that my items will be eye catching and that my customers will remember me!

My sister also wants me to consider getting a table cover printed with my logo and one of those booth canopies also branded. I think it’s a good idea! Especially as I go to more and more shows, it will help repeat customers find me. Yes, I’m trying to be super confident that anyone who buys one of my pieces will want to buy more!

I would say that anyone who is starting their own business should definitely consider having a professional design your logo. I was very, very, very lucky that Tina is a friend and did it for me as a favor, but it would totally have been worth every single penny if she had charged me for it. Having a logo that is professionally designed shows that you are serious about what you’re doing. It also sets you apart from everyone else and is a chance to, in a single image, give an idea of who you are and what you do. And if you’re looking for a logo designer, I highly recommend reaching out to Tina!

Happy Fall!


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